Jaipur Rugs, a global leader in handcrafted rugs, proudly opens its flagship showroom in Singapore, bringing the brand’s rich Indian heritage and exquisite craftsmanship to the forefront of Asia.
This launch represents a pivotal moment for the brand, renowned for blending traditional Indian artistry with contemporary design, as it continues to grow its international presence and share its luxurious, handcrafted rugs with the Asian market and beyond.
A Brand with Deep Roots in Craftsmanship, Tradition, and Social Good
Since its founding in 1978 by Nand Kishore Chaudhary, Jaipur Rugs has grown from a small operation with just two looms and nine artisans into India’s leading manufacturer of handmade rugs, now available in 60 countries around the globe.
The brand celebrates its accomplishments to weave together the talents of over 40,000 artisans from rural communities, offering them sustainable livelihoods and empowering marginalized groups – especially women who remarkably make up eighty-five percent of its demographic of expert weavers – establishing a distinctive model of social entrepreneurship within the design realm.
The brand prides itself on combining ancient rug-making techniques with modern design sensibilities, showcasing craftsmanship passed down over generations.
Each rug undergoes a meticulous process involving 180 skilled hands, embodying a 2,500-year-old weaving tradition that is both ethical and sustainable and by upholding these values, Jaipur Rugs has not only become a symbol of luxury but also a pioneer in the ethical production of handmade carpets, resonating with design-conscious consumers and collectors alike.
The Singapore Showroom: A Celebration of Craftsmanship and Culture
Set within a charming traditional chinese shophouse on the iconic Amoy Street in Singapore, a location reflective of its vibrant tapestry of culture and history, guests will gain valuable insights into Jaipur Rugs’ creative process and the foundational values of the brand: Empathy, Simplicity, Integrity, Shared Wisdom, and Humility; all while witnessing the exquisite craftsmanship of Jaipur Rugs firsthand, exploring the diverse collections and discovering the inspiring stories of the artisans.
Featuring a striking entrance adorned in Jaipur pink—a colour that symbolises hospitality both for the brand and the city of Jaipur, the store also showcases fluted panels inspired by Chand Baori, the renowned step wells of Jaipur, creating a captivating connection to the region’s rich heritage.
The rugs have been creatively incorporated as finishing details on columns, countertops, and benches, adding a distinctive touch to the design where the newly launched flagship showroom blends cultural influences in a truly remarkable way.
The store proudly presents a curated selection specifically tailored for the local and regional audience, including a dedicated section for its flatweave collection, showcasing exquisite designs crafted from jute, sisal, and wool.
Additionally, visitors can explore a stunning array of modern and abstract hand-knotted rugs, featuring beautiful gradients, embossed lines in the softest silk, and designs that evoke the elegance of Chinese ink strokes.
The Manchaha Collection: A Vision Beyond Carpets
Beyond its business, Jaipur Rugs is deeply committed to its social impact initiatives. Through the Jaipur Rugs Foundation, the brand offers training and education to its artisans, improving their livelihoods and creating a ripple effect of economic empowerment in India’s rural regions.
For instance, its Manchaha collection focuses on sustainability and uplifting of rural Indian artisans – by utilizing leftover hand-spun yarn, artisans get to create unique designs that express their emotions and reflect rural life. Inspired by the Hindi phrase “expression of my heart,” it encourages weavers to showcase their creativity freely which results in art works for all to admire.
The collection not only highlights the untapped potential of these artisans but also provides them and their families with a sustainable source of income. Garnering eight prestigious global design awards, the Manchaha collection stands out for its creativity, sustainable design, and commitment to positive social change.
It elevates artisans, celebrates cultural heritage, and exemplifies socially responsible business practices—some of which are beautifully reflected in the pieces showcased at the showroom.
Celebrating Artistic Collaborations
Jaipur Rugs has also garnered acclaim for its creative collaborations with renowned global designers such as Ashiesh Shah, Gauri Khan, and Kavi Chaudhary who have joined forces with the brand to craft exclusive collections that celebrate the beautiful intersection of traditional craftsmanship and contemporary design.
These partnerships embody Jaipur Rugs’ dedication to nurturing creativity while honoring the artisanal heritage of rural India. Each piece emerges as a stunning fusion of global design influences and esteemed rug-making techniques as the brand continues its dedication to artistic innovation and social responsibility.
About Jaipur Rugs
Founded in 1978 by Nand Kishore Chaudhary, Jaipur Rugs connects over 40,000 artisans from India’s rural communities to global markets with each hand made rug passing through 180 skilled hands and every piece showcasing its brand core values of Empathy, Simplicity, Integrity, Shared Wisdom, and Humility.
The company is committed to preserving traditional rug-making techniques while empowering artisans through sustainable livelihoods and with a presence in more than 60 countries, Jaipur Rugs stands as a symbol of both luxury and social responsibility, continuing to redefine the role of handmade rugs in modern spaces.
