Appointing Laura Basuki as CEO Brings New Energy to the Brand
For years, Djournal Coffee, a proud member of the ISMAYA Group, has been a favorite destination for coffee lovers across Indonesia. Known for its expertly brewed coffee and inviting atmosphere, Djournal has built a loyal community of coffee enthusiasts who return time and again for more than just a caffeine fix.
Now, Djournal takes the next step in its evolution, unveiling a bold vision and fresh new look for the future with the help of actress and entrepreneur Laura Basuki, as their Chief Excitement Officer (CEO). Together, they’re ready to shake up the coffee scene and bring a new kind of excitement to the Djournal experience.
Djournal Coffee’s journey began with a deep-rooted passion for Indonesia’s rich coffee heritage, which has long been celebrated globally for its diverse flavors and high-quality beans. As the country’s coffee culture evolved, Djournal has been there every step of the way, carving out a unique space in the vibrant Indonesian coffee scene.
Committed to showcasing local coffee craftsmanship while embracing global coffee trends, Djournal has become more than just a café—it’s a hub where Indonesia’s coffee traditions meet innovation, bringing coffee lovers together in a warm, welcoming environment that celebrates the art of coffee in every cup.
Building on this strong foundation, Djournal Coffee is now ready to elevate the coffee experience even further. With a renewed commitment to innovation and community, the brand is unveiling a reimagined identity that reflects its vibrant spirit and dedication to creating memorable moments. This new chapter embraces a fresh look and feel, setting the stage for an even more engaging and exciting journey for coffee lovers across the nation.
The rebranding includes an updated logo, a redesigned store layout, and a variety of interesting drinks that put a creative spin on classic favorites. But the biggest change? Djournal is officially embracing its new slogan: ‘Make Every Day Exciting.’
It’s a statement that speaks to the brand’s mission of turning everyday moments into something special. Whether it’s your morning cup of coffee or an afternoon catch-up with friends, Djournal wants to be the place where joy and energy flow freely.
Djournal Coffee’s new logo represents the brand’s journey. The iconic Djournal blue remains a centerpiece, symbolizing trust and comfort while maintaining the brand’s familiar essence despite the updates. This logo strikes the perfect balance between innovation and tradition, reflecting Djournal’s evolution over time.
